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Chris Armond

general manager, digital marketing, tui uk & ireland

Christian joined TUI UK & Ireland in October 2013 as General Manager for Digital Marketing within the E-Commerce team and has a specific responsibility for paid traffic driving sales from display, paid search and affiliate marketing channels as well as digital brand marketing. He also has lead responsibility for econometric and attribution modelling within TUI to ensure that our marketing efforts are optimised across all media channels.

Prior to joining TUI, Chris spent 9 years working at Arena Media working with clients such as Thomas Cook, Eurostar, Warner Leisure Hotels and Domino’s Pizza.


Les Binet

Head of Effectiveness, adam&eve DDB

Having studied Physics and Artificial Intelligence at university, Les joined the agency in 1987, and has devoted his career to measuring and improving the effectiveness of the agency’s advertising. 

Les is recognised as an expert in econometrics (aka market mix modelling), and has won more effectiveness awards than anyone else in the UK. In 2014, the IPA (the body that represents the UK advertising industry) awarded him its President’s Medal, the highest honour it can bestow, in recognition of his achievements. 

Les has written extensively on how advertising works, how to make it work better, and how to evaluate it. Reviewing Les’s most recent book, Adam Morgan, author of “Eat the Big Fish” said: “Simply put, it is one of the most important books ever written about marketing. It should be the foundation of knowledge and practice for everyone working in marketing and communications. Without exception.”

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Ed Cole

manager, marketing performance & optimisation

Having started nine years ago within the Internal Communications team of the Bank and delivering an analytics platform to the company Ed shifted away from delivering communications to becoming a data geek. When the opportunity came up to move into the Brands and Marketing department to measure the effectiveness of our Digital Marketing he jumped at the chance due to the vast amount of data he could analyse. Within this role he is measuring the contribution of our digital marketing whilst using multiple data points from a wide range of partners to answer questions such as incrementality and creative evaluation. At the moment he is testing programmatic for the Group working with a selection of partners, developing test and learn programmes to further our thinking of digital marketing and developing the onsite analysis of all of Lloyds Banking Group's digital marketing campaigns.


Paul Davies

Director of marketing communications, microsoft uk

Paul is the Director of Marketing Communications for Microsoft UK, where he leads the marketing activity for some of the most famous consumer technology brands in the world including Windows, Lumia, Surface, Bing, MSN, Internet Explorer and Office. Uniquely, making him a digital marketer in a digital world.

Highly networked in the industry Paul is Chair of the ISBA Exec, he is one of the Hot 100 Digital Marketers (British Interactive Media Association), and he was Awarded Marketer of the Year in 2011. He is also a regular judge of effectiveness awards, and is a sponsor & mentor of the Marketing Academy scholarship for emerging marketing talent in the UK.

Finally, Paul sits on the board for the Featured Artist Coalition, campaigning for the protection of UK performers’ & musicians’ rights. But most importantly of all, he is a proud Dad to Sophie & Lily.

Jag Duggal

Jag Duggal

Senior vice president, product managemnt

Jag Duggal joined Quantcast in June 2011 and is charged with strategic positioning, development and management of the company’s targeted display advertising and audience measurement solutions. Prior, he spent five years in product management at Google where he was most recently the lead on Google’s display strategy and responsible for driving the company’s brand display product suite. Duggal also worked for a decade at Oliver Wyman, a leading management consulting firm, where he was a Principal in the Digital and Strategy practice. There, he advised Fortune 100 CEOs and executive teams on development of Internet and technology businesses. Duggal developed market strategy, product requirements and business plans for multiple new businesses that scaled to greater than $500m in revenues. Duggal holds his BS in Mechanical Engineering from Yale University. He left his Masters in Public Administration at Harvard University’s Kennedy School of Government after one year to join Google.


Peter Field


Peter spent 15 years as a strategic planner in advertising and has been a marketing consultant for the last 18 years. Effectiveness case study analysis underpins much of his work, which includes a number of important marketing and advertising texts: Marketing in the Era of Accountability, The Long & The Short of it, Brand Immortality, The Link Between Creativity and Effectiveness and a chapter of the Sage Handbook of Advertising. Peter writes and speaks regularly about marketing effectiveness. He is an honorary Fellow of the IPA.


Jeff Jarvis

Jeff Jarvis

Professor and director of the Tow-Knight Center for Entrepreneurial Journalism at the CUNY Graduate School of Journalism

He is the author of “Geeks Bearing Gifts: Imagining New Futures for News,” "Public Parts," "What Would Google Do?", and the ebook "Gutenberg the Geek." He is also cohost of the podcast "This Week in Google." Jarvis was president of, the online arm of Advance Publications; creator of Entertainment Weekly; TV critic of TV Guide and People; and Sunday editor and associate publisher of the New York Daily News. He blogs at

Digby Lewis

Digby Lewis

Director of brand strategy europe, Buzzfeed

In just shy of 20 years in the industry, Digby has worn many hats and traversed editorial and commercial lines for producers, publishers, brands and their agencies. Along the way, he has launched a food publishing platform for  Sainsbury’s, developed multi-platform extensions for global TV properties, created and managed original and brand-funded YouTube channels, directed a tour documentary for The Rolling Stones and hoaxed the internet with the entirely fictitious celebrity sperm donor service Fame Daddy, for Channel 4.

Phil Macauley

Matthew Luhn

story supervisor & story instructor, pixar animation studios

Matthew Luhn has been working in the story department at Pixar Animation Studios for over 20 years developing stories and characters on 10 movies, 2 specials, and 8 shorts.  Along with working at Pixar, Matthew conducts story for business keynotes, classes, and workshops at Google, Apple, Schwab, Microsoft, Sony, Disney, BBC, among other places. 

Matthew's story credits include Toy Story, Toy Story 2, Toy Story 3, Monsters Inc., Monsters University, Finding Nemo, UP, Cars, Ratatouille, and other films in development.

Andy Oakes

Andy Oakes

managing director & head of content, the drum

Andy is the Managing Director and Head of Content of The Drum, Europe’s biggest media, marketing and advertising title and was London employee number one, despite the fact he worked from his kitchen table in North Essex. Now he over sees all content on the Drums platforms in both London and New York.

Previously to The Drum, Andy ran the New Media Age portfolio for five years.
Andy is a keen cyclist, former rugby player, dreadful cricketer and aspiring chef.

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Leila Ratnani

group digital director, empower media (DAN)

Leila is the Group Digital Director at Empower Media (DAN), where she drives the digital agenda across all consumer technology and Xbox products in the UK.  Having started in PPC and DR 6 years ago, Leila has also worked in digital display and head up a digital brand team. Her purely digital background has spanned a number of industries including travel, automotive, luxury retail, technology and beverages.

Continually looking to drive innovation and stay ahead of the curve in the market, Leila won the M&M Award for her innovative use of data and is looking to drive digital as the key channel for Microsoft going forward.

Having come from a legal background, Leila is currently undertaking a marketing qualification with the Chartered Institute of Marketing and in her spare time, likes to cycle across mountain ranges and recently hiked up the tallest mountains in Africa for charity.


LJ Rich

Perfect pitch productions ltd

LJ Rich is fascinated by the nexus of liberal arts, technology and social tech trends - and enjoys finding unexpected connections between those areas. As a regular presenter on the BBC technology show 'Click', she has interviewed everyone from the founder of Twitter to the CEO of Google. She's driven driverless cars, zapped her brain with an iPhone app, and ridden roller coasters while wearing a virtual reality headset. 

Getting inside technology can be complicated, as LJ found out when she took 2 days to fix  her own cracked iPad screen. Though complexity doesn't put her off - her favourite thing to do is invent new devices to perform music, this can involve anything from virtual reality experiences to her recently performed multi-sensory symphony! In fact, LJ's streaming music tech show #ljtunes on periscope has already gathered around 500,000 likes. She recently returned from LA where she created the music and sound design for an art installation of conductive paper flowers that play music when touched. It's all about engaging with and learning from an audience - and she's looking forward to doing both at Supernova.

Ashwin Sridhar

Ashwin Sridhar

Global head of revenue, Economist digital products

Ashwin is responsible for global advertising revenue from The Economist's digital assets and is the head of business for Ideas People Media - The Economist's publisher ad network. 

Ashwin's focus is ensuring The Economist's advertising offering remains competitive and in tune with the changing needs of clients.

Ross Webster

Ross Webster

Managing Director of International Sales, The Weather Channel

Ross Webster is the Managing Director of International Sales for The Weather Channel, Webster is responsible for revenue across the EMEA regions as well as taking a global lead in monetisation across all 37 of The Weather Channel’s language sites. Webster covers all aspects of the revenue waterfall, including utilising data to delivering premium marketing solutions and programmatic revenue across web, mobile & tablet.

Webster joined the company in October 2009 as Managing Director of Sales & Operations and has overseen responsibility for revenue generation for all of the company's websites and mobile platforms outside of the U.S. 
Previously, Webster was at Emap Advertising (Bauer Advertising) for over 10 years, where he worked in a variety of sales management functions, including the Commercial Director of the Teen titles, Head of the Men’s Market and Head of Digital New Business Development across Bauer’s online properties.
Webster left Bauer in 2007, and spent a year at Imagine Publishing in Bournemouth as Commercial Director. Earlier in his career, Webster worked at News International.


Sir Clive Woodward

WorLd Cup-Winning Coach

Sir Clive Woodward is the World Cup winning Head Coach who led England's rugby players to World Cup glory in Australia in 2003. A former England International and British & Irish Lion himself, during Sir Clive's tenure as Head Coach England moved from 6th in the world to being the number one ranked team, winning every trophy an England team can win. 

In 2006 Sir Clive joined the British Olympic Association. As Team GB's Director of Sport he worked in close partnership with key stakeholders in British Sport to support the national coaches and athletes at the Beijing & Vancouver Olympics as well as deliver Team GB's most successful Olympic Games in the modern era at London 2012. Sir Clive is also the Founding Partner and Chairman of Captured - an online coaching software and synchronised app based on his coaching philosophy currently being adopted by The Football Association (FA), The Professional Golfers Association (PGA) and The International Olympics Committee (IOC). The app reflects the importance Sir Clive places on empowering individuals to take responsibility for their own learning by capturing and sharing knowledge to achieve high performance.