CEO, Maxus, UK
Nick Baughan became CEO of Maxus UK in 2015 after three years as managing director. During his tenure at the agency it has grown its billings from £200m to £400m and at the same time the team has grown from 110 to 330 people. In 2014 Maxus was named Media Week’s Agency of the Year and in 2016 was named a Sunday Times Top 100 Employer.
Nick has worked within WPP and GroupM for ten years, having served in senior planning and business development positions at Mindshare and MEC before joining Maxus in 2011.
He is a Member of the World Economic Forum Media Council, a Non-Executive Director of The Media Circle and mentors for the Marketing Society and Haverstock School. He is a regular commentator on the media industry and specialises on the future of commercial news in the UK.
Maxus is part of GroupM, WPP's Media Investment Management arm. Clients include BT, EE, Barclays, L'Oreal and Associated British Foods.
Alex joined M&M Global as editor in September 2014 with a remit to reconnect with its international media and marketing audience. He oversaw the rebranding of M&M, as well as the launch of a new digital and mobile platform, which led to a trebling of its monthly traffic figures. Prior to joining M&M Global, Alex was digital editor at Haymarket’s Marketing Magazine. He was also previously a senior reporter on Brand Republic.
head of demand generation, ee
James joined EE as Head of Demand Generation in May last year. Prior to EE, James was Head of Media & Sales Planning at Sky and led the Marketing team at RBS Insurance in 2014.
UK Managing Director, Forward Media
Ed is the UK Managing Director of Forward Media, the newest agency within the Havas Media Group stable. Forward launched in late 2014 off the back of the agency’s landmark Telefonica account win, and has a presence in 20 markets across Europe and Latin America.
Forward embodies the group’s vision of a new, integrated agency model, and Ed leads a team of Comms planners, data specialists, content strategists and media buyers to deliver an end-to-end marketing service for clients.
Prior to launching Forward, Ed was Managing Partner at Arena Media, running some of the agency's largest accounts including Tesco Bank, LG, American Express, Next, and Three.
He first joined the group as Client Services Director at BLM Quantum, before becoming joint Head of Digital at Arena Media, where Ed was responsible for driving the agency's digital capabilities and service, and implementing digital best practice throughout the different agency teams.
Prior to joining BLM Quantum, Ed led the interactive division at Billetts Media Consulting, providing evaluation and consultancy services to blue chip advertisers. He was instrumental in the development of online media auditing in the UK market, and advised major UK and International clients on improving effectiveness and implementing best practice in their digital marketing activities.
Digital & CRM Director, Fiat Chrysler Automobiles
Michelle has worked in digital for over 11 years and for 8 years of that time in the Automotive category. Having worked on many award winning campaigns, a key focus is to drive awareness through innovation in digital media and technology. In her role as Digital and CRM Director at Fiat Chrysler Automobiles, Michelle also manages the digital team responsible for delivering efficient conversion in digital channels, informed by the insight gained from working closely with data and analytics. With a strong background in digital content, another important focus is broader activation and greater efficiency of spend through all phases of the customer journey.
Commercial Digital Director, Global, the media & entertainment group
As Commercial Digital Director at Global, Oliver is responsible for delivering ad revenues for digital and mobile products across Global’s brands including Capital, Capital XTRA, Heart, LBC, Smooth Radio, Radio X, Gold and Classic FM, as well as new propositions PopBuzz and WeTheUnicorns.
In 2014, Oliver launched Dax (the Digital Audio Exchange), the UK’s first digital audio advertising platform developed by Global. Dax gives advertisers a single point of entry providing access to the digital audio market, enabling them to advertise across over 70 digital audio publishers including Soundcloud and Bauer’s Kiss FM, as well as Global’s brand portfolio.
Prior to joining Global in 2011, Oliver was Agency Group Head at Clear Channel Outdoor.
CEO and Co-Founder, Quantcast
Konrad Feldman, CEO, co-founded and launched Quantcast in 2006 along with Paul Sutter to transform the effectiveness of online advertising through the use of science and scalable computing. Prior to co-founding Quantcast, Feldman co-founded Searchspace (now Fortent) the leading provider of terrorist financing detection and anti-money laundering software for the world’s financial services industry. As CEO of Searchspace’s North American business, he established the business in the US and directed its rapid growth to become a market leader. Prior to Searchspace, Feldman was a Research Fellow in the Intelligent Systems Laboratory at University College London. Feldman holds a Bachelor of Science in Computer Science from University College, London.
Global Director of Digital Marketing & Media, Huawei Technologies
Nick is Global Director of Digital Marketing & Media at Huawei Technologies, a $60B leading global ICT solutions provider, Global Fortune 500 member, and top-100 global brand.
Nick holds an Executive MBA in Business Innovation and Entrepreneurship with merit from Cass Business School in London and a BCom in Computer Science and Economics. He is also a Fellow of the Royal Society of Arts, Manufacturers and Commerce, and mentors at Central Saint Martins College for Art and Design.
BUSINESS DIRECTOR, MEC UK
Charlie has been working in the media industry for more than 20 years and has been with MEC for 11 of those, working across both global and UK assignments.
She is currently a business director in MEC Select, heading up the Colgate and Visa accounts.
Founder Director at Enreach, Founder at BJ&A
Brian Jacobs spent over 35 years in advertising, media and research agencies including spells at the full-service ad agency Leo Burnett (UK, EMEA, International Media Director), media agencies Carat International (Managing Director), Universal McCann (EMEA Director) and the research agency Millward Brown (EVP, Global Media).
He has worked in the UK, EMEA and globally based in the USA. His experience covers shifts from full-service ad agencies to media agencies; from traditional single-commercial-channel TV to multi-faceted digital channels; and from media planning to multi-disciplinary communication planning.
Over his time in agencies Brian was responsible for media activities on a number of major accounts – including P&G, Unilever, The Coca-Cola Company, McDonald’s, Kellogg’s, Diageo, Volkswagen and adidas. He also represented the agency sector on numerous media industry committees, including the (TV audience measurement) BARB Management Committee.
In 2006 Brian started Brian Jacobs and Associates (www.bjanda.com), a consultancy business that has advertisers, media agencies and trade bodies amongst its clients and which has done work including creative and media agency pitches, market research projects, media agency positioning, and advising advertisers on agency fees.
Brian is an active investor in several start-up businesses. He is Co-Founder and the present Chairman of Enreach Solutions, an online audience measurement business selling software services to premium publishers in the Nordics, mainland Europe and Latin America (www.enreach.me).
Brian has co-authored two books on the media industry. ‘Spending Advertising Money’ with the late Dr Simon Broadbent was published in 1984; ‘Social Media Marketing’ with Jouko Ahvenainen, Alan Moore and Ajit Jaokar appeared in 2009. His weekly blog (The Cog Blog) is widely read throughout the industry (it is republished within the Media Village platform in the USA) and can be found at www.bjanda.com/blog. He is a frequent contributor to the UK advertising trade press, and speaks regularly on conference platforms.
Founder of Wired
Kevin Kelly has been a participant of, and reporter on, the information technology revolution for more than 30 years. Based in his studio in Pacifica, California, he immerses himself in the long-term trends of technology, tools and cultural behavior. He writes about the ripple effects and social consequences surrounding the culture of technology. His latest book, a New York Times bestseller, is called “The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future” (Viking, June 2016). It is about the deep trends in the next 20 years that will shape our lives. Kevin suggests we embrace these changes, including ubiquitous tracking, accessible artificial intelligence, constant sharing, getting paid to watch ads, VR in your home, etc. Kelly’s previous book, “What Technology Wants” (Viking, 2010), presents a refreshing view of technology as a nearly living force in the world that affects society in an overall positive way. His other recent works include the graphic novel “The Silver Cord” (2015) and “Cool Tools: A Catalog of Possibilities“ (Cool Tools Lab, 2013), a large-format, highly curated guide to the best of technology, tools and resources for modern self-sufficient living, which has already been compared to “The Whole Earth Catalog” of a generation ago.
Team great britain olympic cyclist
Jason Kenny has won six Olympic gold medals in his cycling career and accumulated three titles at the World Track Cycling Championships, a gold from the European Track Championships and seven gold medals from the Track Cycling World Cups, positioning himself as one of the figureheads of the highly successful Great Britain Cycling Team over the years.
Director of Marketing & Industry Engagement, IAB UK
Alex is the Director of Marketing & Industry Engagement at the IAB UK. Alex’s role is to help brand and agencies get to grips with digital marketing, and in particular mobile marketing. In 2015, Alex was named as the 3rd most influential person in mobile in The Drum’s “Mobile Top 50” list, alongside being previously nominated in the Drum’s 30 women in digital under 30, and Media Week’s 30 under 30. Prior to the IAB, she managed media research at France Telecom-owned Orange and Unanimis. Earlier in her career, Alex cut her media teeth at the IPG owned media agency, Initiative.
Managing Director, iprospect
Having started her career in media analysis Felicity moved into the agency world in 2006 starting off at Zed Digital, the digital arm of Zenith Optimedia. Felicity joined Dentsu Aegis Media agency Vizeum in 2008 and has been in the group in a number of roles spanning both planning and buying sides of the business. She has recently taken the role of Managing Director of the business performance agency iprospect.
Paul has enjoyed a coaching career since retiring in 2008 with a variety of groups within the British Cycling system. He has worked with U23 Male Academy group, Senior Mens Squad as well as the Senior Women’s Squad into London 2012 and Rio 2016. Following a cycling career that spanned 3 Olympics (Sydney 2000 - Bronze, Athens 2004 - Silver and Beijing 2008 - Gold). Paul took time off to travel before working back within cycling and is proud of being part of the support team behind the team. Consistency and dedication are cornerstones of Pauls approach and have reflected in the high standards riders like Laura Trott have demonstrated consistently at a World level.
Presenter • Technology Expert • Facilitator • Voice Over
David is a broadcaster and journalist specialising in technology, gadgets and science. He is the resident technology expert and consumer champion on BBC One Rip Off Britain, and co-hosts the mobile apps and technology show Planet of the Apps; he is a regular on the ITV Good Morning Britain sofa with breaking technology news, and also pops up on BBC Watchdog, BBC local and national radio, Channel 4 News and CNN. As a journalist, David has written and reported for titles including The Metro, International Business Times, TechRadar, CNET, Wired and Computer Weekly.
David has been a trusted face and voice of brands as diverse as O2, Adobe, Tech City UK, SAP, National Grid, Microsoft, Sony, E.ON and The Environment Agency, presenting all manner of content from live broadcasts to promotional videos and e-learning.
MARKETING DIRECTOR, JCDECAUX
David McEvoy is the Marketing Director of JCDecaux and has been with the company for 15 years. Previously he has held positions at a number of television companies. Recently he has set up the first editorial content division in an OOH media owner providing monthly content strands. Additionally he has recruited the creative technology team from BBH to set up a new creative hub to drive dynamic copy in OOH. Finally he is responsible for the business transformation team that is creating new software and supply side platforms for the new trading dynamics in the industry.
JCDecaux is the largest OOH company globally and is increasingly investing in digital technology around the world. The UK is its digital centre of excellence where it expects to derive 50% of its revenue from digital in 2017. This follows the contract win of TFLs London bus shelters where the company will invest heavily in its largest ever deployment of digital screens.
Columnist, Mediatel Newsline
Former Campaign editor and editorial director, Dominic Mills writes the weekly 'Mills on Monday' column for Mediatel's Newsline. He regularly chairs conferences for Mediatel and other organisations, including ISBA and the IAB, hosts video shows, and is a consultant editor for the IPA and the Content Marketing Association. He advises agencies and various industry bodies, and occasionally works with content agencies on pitches. In previous lives (and before his beard went grey), he was once a financial journalist for Euromoney and then Reuters. He has also been a group editor for Redwood, and wrote a weekly column on advertising and media for the Daily Telegraph. He is currently Honorary Professor of Journalism at the University of Roehampton.
managing Director, basis
Rune is Managing Director of Basis. He has over ten years’ experience of quantitative research, specialising in brand development, marketing, and media research. Prior to joining Basis, he worked at NOP (in both their global brand tracking and media research teams) and i to i, where he specialised in marketing effectiveness research. He specialises particularly in international brand tracking at a major scale, innovation research, marketing effectiveness, and advanced analytics. He has a BA in Politics & Society from Birkbeck University in London.
Director of strategic insights, quantcast
Laurie Naspe joined Quantast in 2015 as its first Director of Strategic Insights. Globally, this team is responsible for surfacing actionable audience learnings from Quantcast’s vast first-party proprietary data - insights which enable customers to make strategic marketing and business decisions.
With over 15 years in digital marketing and audience insights, Laurie has extensive experience analyzing complex datasets in order to identify and develop easy-to-digest, data-driven stories. She joined Quantcast from Forrester Research, where she led global brand and advertiser bespoke projects as Data Engagement Director. Prior to this, Laurie spent eight years at Yahoo! where she relocated from the US to create its first insights team in the UK. During the latter part of her time at Yahoo!, Laurie specifically focused on the FMCG category, launching Yahoo! Consumer Connect – the UK’s first ‘closed loop’ methodology which allows brands to quantify the offline sales impact of digital advertising campaigns.
Laurie holds a masters in Adolescent Development from Harvard University and graduated from Union College with a B.A. in Psychology.
managing director, esi
Jon's career began at The Guardian in Manchester. After a short stint at The Express and a lengthy one at The Mail on Sunday Jon arrived at London Evening Standard in 2008, just in time to develop and deliver the commercial strategy that sent it free. It has since risen to 900,000 copies making it the largest quality daily in the UK. Jon was also instrumental in the transition of The Independent newspaper to a digital only brand which saw it not only become the fastest growing digital news brand but also the largest pureplay news site in the UK. When not being Managing Director of ESI Commercial Jon is a dedicated husband and father to Jacque and Daisy (respectively, not to both of them) who does the odd Ironman as part of an ongoing mid-life crisis.
Digital Planning Associate Director, Mediacom
Andrew Spurrier-Dawes is a digital man at MediaCom UK. He leads the digital planning on Tesco and was part of the team that just won Bronze for Best Use of Data for Audience Buying in the Media Week awards. Previously he led the digital planning for a variety of clients, crossing multiple industries including: financial, luxury hotels, gambling, retail, e-tail, telecoms and FMCG. He was named as one of Media Week’s 2016 30 under 30 and was shortlisted to Brand Republic’s Digital Rising Star. Andrew also runs the Connected Podcast at MediaCom, interviewing the biggest and greatest names in the industry. In his spare time, he is an ultra-marathoner and an Ironman, as well as following Spurs home and away.
Team great britain olympic cyclist
Laura Kenny (née Trott) cemented her position in the cycling world at the age of just 20 by winning gold medals on the track in the omnium and team pursuits disciplines. She has gone from strength to strength since then with a glittering palmarès and recently became the most decorated British female Olympian of all time, winning a further two golds at the Rio Olympic games.
Group Director of Advanced Advertising, Sky
With over 20 years of TV and Online sales experience, Jamie has recently expanded his role to be both Deputy MD of Sky Media, and Group Director of Advanced Advertising at Sky. Leading Sky’s global Advanced Advertising strategy both at a product and commercial level, Jamie is responsible for driving advertising innovation across the entire group. Having launched the ground-breaking Sky AdSmart and Sky AdVance in the UK market, Jamie’s remit is the development and commercialisation of emerging advertising opportunities spanning TV, digital and cross-screen solutions.
Following a number of Sky’s strategic investments in ad tech, Jamie sits on the board at both Data Xu and ShareThrough.
His career path has taken him from ITV to Channel 5 to Viacom Brand Solutions and now to the world’s largest and most innovative sales house – Sky Media.
head of account management Emea, quantcast
Tina has more than 12 years of experience working in digital marketing. Prior to joining Quantcast as Head of Account Management, Tina was Digital Performance Director at OMD UK managing a department of 10 digital specialists, across a portfolio of clients including Vodafone, Post Office, Easyjet, Boots, and Eurotunnel.
Zaid Al Zaidy
CEO, Above & Beyond
Zaid is an award-winning brand and communications expert with nearly 20 years experience across some of the world’s most iconic brands, both client and agency side.
At Unilever, Zaid propped up a generation’s pulling power with the promise of the Lynx Effect. Over in adland, the scent of success followed him across senior strategic roles at Mother and TBWA, as MD of digital agency Saint and CEO of McCann London, before joining Above+Beyond as Partner and CEO.
He is an elected member of the Council at the Institute of Practitioners in Advertising, a member of the Effie’s UK Steering Committee and was named by City A.M. as one of the UK’s Top 30 most influential people in media, advertising and communications. He’s even been Alan Sugar’s advertising advisor on The Apprentice. But don’t hold that against him.