Friday, 18th November, 2016
09:30 - 10:30
Registration & Breakfast
10:30 - 10:40
10:40 - 10:45
David McClelland, Presenter, Technology Expert
10:45 - 11:05
Konrad Feldman, CEO, Quantcast
Konrad Feldman will open the day with a talk about how a culture of curiosity and drive has led to stellar leaps of innovation at Quantcast.
11:05 - 11:30
The Customer Decision Journey
Laurie Naspe, Director Strategic Insights, Quantcast
Rune Mortensen, Managing Director, Basis Research
Quantcast and Basis Research will exclusively unveil results from a recently completed global research study which measured the role that brands, advertising and other touchpoints play in shaping purchase decisions across 8 product categories. This longitudinal study followed 2257 consumers in the US, UK, Australia, France, Germany and Italy, using digital diaries during a 4-week period before a purchase. This innovative methodology allowed the capturing of in-the-moment interactions, brand touchpoints, consumer behaviour and sentiment before and after a purchase. This research will provide media buyers and sellers with a new perspective on consumer behaviour as it relates to purchasing, the various decision pathways that consumers follow in making their brand choices, and the major points of influence along the way. Laurie and Rune will uncover the findings for the first time in this session. Don’t miss out!
11:30 - 12:10
The Customer Decision Journey uncovered
Moderator: Dominic Mills, Mediatel
James Cooper, Head of Demand Generation, EE
Nick Baughan, CEO, Maxus UK
Michelle Davis, Digital and CRM Director, Fiat Chrysler Automobiles UK
The internet has upended how consumers engage with brands. It is transforming the economics of marketing and making obsolete many of the function’s traditional strategies and structures. For marketers, the old way of doing business is unsustainable. Join Dominic Mills as he talks to a panel of experts including Nick Baughan (Maxus), James Cooper (EE) and Michelle Davis (Fiat) as they dive into how they are adapting their business and creating new structures to understand, plan and buy advertising campaigns.
12:10 - 13:15
13:15 - 13:35
age of audiences
Moderator: Alex Brownsell, Editor, M&M Global
Ed Cox, UK Managing Director, Forward Media (Havas Media Group)
Zaid Al-Zaidy, Partner, CEO, Above+Beyond
Successful brands in the age of the audience will be like ‘bamboo’, with firm brand roots but the flexibility to bend in the wind, sensitive to their audience interests and needs, quickly. Being ‘bamboo’, is about audience-led brand ideas that live at the intersection of creativity, data and technology. Delivered at speed and enabled by a creative culture of collaboration. Easy to describe, blissful to imagine, but bloody hard to do.
This panel will discuss the future of advertising in an age where we focus on the consumer, and use data to drive decisions both from a creative and media perspective.
13:35 - 14:05
blurring the lines
Moderator: Alex Kozloff, Director of Marketing & Industry Engagement, IAB UK
Oliver Deane, Commercial Director, Global Radio
David McEvoy, Marketing Director, JCDecaux
Jamie West, Managing Director, Sky
Jon O'Donnell, Managing Director, ESI
Above and below the line media is so commonplace it has become marketing textbook language. Digital is now playing a much larger part in what was once seen as traditional media channels. Outdoor, radio, TV and print businesses have all been impacted by digital and as a result forced to rethink their business models. In this panel we will talk to the pioneers and leaders in this space to hear how they have transformed their business through data and technology and how they are future proofing their evolving digital business while constantly improving the relevance of their advertising offering.
14:05 - 14:40
The Inevitable Technology Forces Shaping Our Future
Interview with Kevin Kelly, Founder of Wired and David McClelland, Presenter, Technology Expert
Hear an interview with one of the most renowned thought leaders in technology Kevin Kelly. In this interview he will explore how Artificial Intelligence (AI) will become a commodity like electricity, how we can work with technology and "machines" not against them and how the next 20 years will generate more innovation than we have ever seen.
14:40 - 15:10
15:10 - 15:35
Planning for the future
Moderator: Brian Jacobs, Founder Director at Enreach, Founder at BJ & A
Felicity Long, Managing Director, iProspect
Charlie Hutchinson, Business Director, MEC
Andrew Spurrier-Dawes, Digital Planning Associate Director, Mediacom
Communications planning is the art and science of deciding who to target, when, with what message and how. It is essential for a comms planner to minimising assumptions and use good relevant data to make decisions. Digital data has traditionally been used for buying media but this is changing as we begin to surface relevant insights about real time consumer behaviour. This creates a huge opportunity for the future of planning and a lot of room for innovation. Hear from current comms planners as they discuss how they are developing new planning models to deliver better and more relevant advertising for their clients.
15:35 - 16:00
End of year resolutions of a brand digital marketing chief
Tina Wild, Head of Account Management, Quantcast
Nicholas Graham, Global Director of Digital Marketing & Media, Huawei Technologies
At the beginning of 2016, Nick highlighted his 3 New Year's resolutions of a brand digital marketing chief . In this interview we will explore if his three pressure points he outlined have been addressed and how Huawei are navigating and innovating their marketing strategy for the future.
16:00 - 16:45
The Data Driven Journey to Olympic Gold
Laura Trott, Great Britain Olympic Cyclist
Jason Kenny, Great Britain Olympic Cyclist
Paul Manning, Performance Coach
Data has been touted as one of the key drivers of success in business. But what about in performance athletics? At Supernova learn from Paul Manning, Olympic Podium Coach for the British cycling team, how Olympians are using live data-driven insights to optimise their performance. Team GB gold medalists Laura Trott and Jason Kenny will join Paul on stage at Supernova on November 18th in London to discuss how they used data to win Olympic gold!
16:45 - 17:00
18:00 - 22:00
drinks reception - oriole bar