REGISTer FOR Supernova 2016 now!

Friday 18th November

The Brewery, 52 Chiswell Street, London, EC1Y 4SD

10.00 - 17.30






Consumers have become accustomed to the instant gratification of today’s online marketplace. It has given them more control, allowing them to become fickle and demanding with high expectations. To compete in this growing always-online world, successful businesses embrace new technologies to respond to consumers better, extending relationships far beyond product, and ultimately positioning themselves at the forefront of innovation in understanding real-time human behavior across the digital world.


This year’s Quantcast Supernova explores how to spark innovation and drive change by bringing together some of today’s top experts from growing brands and major publishers, as well as leaders from the worlds of advertising, artificial intelligence and sports, to share their experiences and surface the newest opportunities for using data to transform business strategies into the future.  


The Future of Media

Data's Impact on Advertising

Understanding and Measuring Advertising Effectiveness

  • Leading marketers from some of the world’s biggest brands and media agencies

  • Visionaries in publishing and technology

  • Data scientists and anthropologists who study big picture trends in technology, and how those trends play out in the physical world

  • Key members of the press, analysts, and investment communities


Friday, 18th November, 2016

09:30 - 10:30

Registration & Breakfast

10:30 - 10:40

Opening ACT

10:40 - 10:45

welcoming address

David McClelland, Presenter, Technology Expert

10:45 - 11:00

opening keynote

Konrad Feldman, CEO, Quantcast

11:00 - 11:40

basis research

Laurie Naspe, Director Strategic Insights, Quantcast

Rune Mortensen, Managing Director, Basis Research

Quantcast and Basis Research will exclusively unveil results from a recently completed global research study which measured the role that brands, advertising and other touchpoints play in shaping purchase decisions across 8 product categories. This longitudinal study followed 2257 consumers in the US, UK, Australia, France, Germany and Italy, using digital diaries during a 4-week period before a purchase. This innovative methodology allowed the capturing of in-the-moment interactions, brand touchpoints, consumer behaviour and sentiment before and after a purchase. This research will provide media buyers and sellers with a new perspective on consumer behaviour as it relates to purchasing, the various decision pathways that consumers follow in making their brand choices, and the major points of influence along the way. Laurie and Rune will uncover the findings for the first time in this session. Don’t miss out!


11:40 - 12:20


Moderator: Dominic Mills, Mediatel

James Cooper, Head of Demand Generation, EE

Nick Baughan, CEO, Maxus UK

Michelle Davis, Digital and CRM Director, Fiat Chrysler Automobiles UK

12:20 - 13:15


13:15 - 13:35

age of audiences

Moderator: Alex Brownsell, Editor, M&M Global

Ed Cox, UK Managing Director, Forward Media (Havas Media Group)

Zaid Al-Zaidy, Partner, CEO, Above+Beyond

Successful brands in the age of the audience will be like ‘bamboo’, with firm brand roots but the flexibility to bend in the wind, sensitive to their audience interests and needs, quickly. Being ‘bamboo’, is about audience-led brand ideas that live at the intersection of creativity, data and technology. Delivered at speed and enabled by a creative culture of collaboration. Easy to describe, blissful to imagine, but bloody hard to do.

This panel will discuss the future of advertising in an age where we focus on the consumer, and use data to drive decisions both from a creative and media perspective.

13:35 - 14:05

blurring the lines

Moderator: Alex Kozloff, Director of Marketing & Industry Engagement, IAB UK

Oliver Deane, Commercial Director, Global Radio

David McEvoy, Marketing Director, JCDecaux

Jamie West, Managing Director, Sky

Jon O'Donnell, Managing Director, ESI



14:05 - 14:40

fireside chat 

Kevin Kelly, Founder of Wired

14:40 - 15:10


15:10 - 15:30

panel discussion

15:30 - 16:00

client case study

16:00 - 16:45


16:45 - 17:00


18:00 - 22:00

drinks reception - oriole bar



The Brewery
52 Chiswell Street
London EC1Y 4SD